top of page

    • The pioneering German aircraft manufacturer of electric vertical aircrafts (eVTOL), Lilium, was about to launch their groundbreaking electric jet, but as all resources had gone into designing and building the aircraft, the topic of aftermarket services had been brushed aside.  
       

    • There was an ambition to extend the innovative and premium customer experience from the aircraft to a digital, mobile interface for aftermarket services - a customer portal. However, no processes, systems or tools had yet been identified, purchased nor implemented.

    • Based on numerous interviews with the different business units, functions and customer representatives in Lilium, DigitalThinking developed a digital aftermarket strategy including: 
      The vision to deliver an unparalleled digital aftermarket experience, based on data analytics & insights and including an exceptional & personal customer experience, automated trouble shooting & requests, and all the information & documentation in one place. 
       

    • Personas descriptions and feature definitions 

    • Concept design 

    • IT & digital architecture 

    • Roadmap and program plan broken down into workstreams 

    • High-level budget 

    • Based on the strategy work, DigitalThinking developed a prototype of a customer portal to be used on iPad and mobile.

  • So far, the project has resulted in a clear digital vision and digital ecosystem outline to be used as a guiding star for future digital services in Lilium’s commercial and services unit. The vision has been visualized in the digital prototype (iPad application) which has received exceptional feedback from customers and suppliers.

    • Digital vision 

    • Digital strategy development 

    • Digital roadmapping 

    • Digital business models (? måske et stretch) 

    • Analysis & scoping 

    • Digital service development 

    • AI & data (måske et stretch?) 

    • Customer experience development 

    • E-commerce & omnichannel


DIGITAL AFTERMARKET STRATEGY & PROTOTYPE

CASE

Digital Strategy | DigitalThinking

WHY CHOOSE US?

We regard every client as a valued long-term partner, integral to our mutual success.

YOUR TRUSTED PARTNER

With our comprehensive experience, we’ve established a strong network including partners like Adobe, SAP, Microsoft, The Garden, Merkle, Accrease, and top freelance talents, ensuring the best competencies for our projects. 

WHY WORK WITH US?

Achieving success in digital transformation is essential but challenging, impacting nearly all business units and core processes, and requiring changes to company strategy.
Most importantly, it demands long-term commitment from all employees.
At DigitalThinking, with over 30 years of experience, we understand the challenges and opportunities of digital transformation and are here to help you set and execute your digital ambitions effectively. 

EXPLORE OUR WORK 

CASE

IT TRANSFORMATION

    • Zealand Pharma is a biotech company based in Denmark, specializing in the discovery, design, and development of innovative peptide-based medicines. The company focuses on addressing unmet medical needs in areas such as obesity, rare diseases, chronic inflammation, and type 1 diabetes. 
       

    • After many years of significant investment in R&D and only minimal investment in IT, Zealand Pharma recognized the necessity to invest more in IT to ensure a stable, secure, efficient, and standardized IT setup, and at the same time shifting the focus from infrastructure to business-enabling IT solutions that support and drive business growth.  

    • Based on numerous interviews with the different business units in Zealand Pharma, DigitalThinking assessed the current state of IT and the expected IT needs & requirements from the organization. 
       

    • Based on the interviews, DigitalThinking developed a heat map scoring all the various parameters necessary to run an IT organization that supports and actively contributes to creating value and differentiation for Zealand Pharma.

      Besides the heatmap, DigitalThinking also developed:  

      • An overview of the existing IT landscape 

      • An IT vision statement  

      • High-level IT-transformation roadmap 

      • Risk assessment  

      • IT organization framework 

      • Concrete actions on how to drive an IT-transformation 

  • Based on the recommendations from DigitalThinking, Zealand Pharma reorganized their IT organization and introduced IT Business Partners to focus on business value creation by IT. In addition, Zealand Pharma is using the heatmap provided by DigitalThinking to prioritize their focus areas in IT and have experienced significant improvements within a short timeframe. 

    • Digital & IT strategy developmentx

    • Digital roadmapping 

    • Digital organization development 

bottom of page